How a Local Repair Shop Owner Turned Viral Family Videos Into a Device-Flipping Powerhouse

“Marketing has changed. Flyers don’t cut it anymore.”
That’s how Christopher Smith, owner of Savannah iDoctor — better known locally as The Savannah Eye Doctor — put it. And he’s living proof.

In this episode of The Smart Flip, Christopher breaks down how he went from behind-the-scenes tech to becoming the face of one of the most recognized repair and flipping brands in Savannah, Georgia. If you’ve ever wondered how to blend repairs, buybacks, and content into one system that prints money — this is it.

From Family Content to Business Content (And 5M Views Later…)

Christopher never planned to be a content creator. In fact, he avoided the spotlight. But a spontaneous iPad repair video with his daughter changed everything. It went viral — 5 million views and thousands of new followers.

“I spent three hours editing a 50-second video… that ended up getting us thousands of subscribers.”

That one video flipped the switch.
What if content wasn’t just for fun — but a lead machine?

Spoiler: it is.

Why Content Works in 2025 (Especially Local)

“People don’t shop brands anymore — they shop people they trust.”

Christopher’s content is simple: real repairs, quick storytelling, consistent presence. That’s what builds trust — and gets people in the door.

Sometimes it’s kids who see the videos and beg their parents to go to “The iDoctor.” Other times, it’s adults who recognize his face from social. Either way: walk-ins who are already sold.

Repairs + Flipping = Cash Flow Machine

Christopher runs both a repair shop and a buyback operation — and they feed each other.

Here’s how it works:

• Broken iPhone 12 comes in.

• He buys it for $20.

• Swaps in a screen and housing from a donor unit.

• Now it’s a $250 display piece — all in, maybe $60 spent.

And when he stops buying for a while?

“You feel it. Less inventory, fewer eBay sales, less financing available.”

Buybacks aren’t optional. They’re the foundation.

Don’t Sleep on Consoles & VR

Phones aren’t the only thing Christopher flips.

He’s big on:

• Meta Quests (buy for $50, clean up, sell for $150)

• PlayStations/Xbox consoles (often just need HDMI repair)

• High-end VR like Valve Index (huge margins)

“People don’t get emotionally attached to consoles. They’ll sell them faster.”

Chris (your host) predicts VR and smart glasses may overtake phones in flipping profit over the next 3–5 years. And Christopher’s already gearing up.

Why Most Shops Stay Stuck

Christopher keeps it real:

“The industry isn’t dying. It’s just changing. Most shop owners are too lazy to change with it.”

They’re still relying on walk-ins. Still avoiding video. Still acting like it’s 2013. That’s why they lose.

But if you stay consistent — and adapt — you win.

If He Could Start Over…

“I’d build systems first. Training libraries. SOPs. Everything.”

Christopher realized that being asked the same question 15 times a day was a sign: he needed better documentation.

Now? He’s focused on making Savannah iDoctor run with or without him.

That’s the real freedom move.

Get His $50 Repair Content Starter Kit

Want to start making videos like Christopher?

He’s offering a Repair Content Starter Kit — a simple guide to help repair shops start shooting short-form videos, come up with ideas, and turn watchers into walk-ins.

🎁 DM him and say “Chris sent me” for a discount. Grab that link here: https://pop.store/idocintheshop

Want to Build a System for your flipping business?

If you’ve read this far, it’s time.

I’ve spent the last several years helping resellers go from $0 to $10K, $20K — even $100K+ per month.
But we only work with action takers.

Start Here (Free Stuff First):

🎯 Join My Free Flipping Skool Community + Training
👉 https://www.skool.com/resellerator-8968

📘 Download My Flipping eBook
👉 https://www.resellingelectronicsforprofit.com/buy-ebook

🔍 Want to Source Deals on Autopilot?
Try Marketplace Monitor (7-day trial + 50% OFF):
👉 https://www.marketplacemonitor.co.uk
Use code: RESELLDECK50

🎮 Console Flipping Your Lane?
👉 https://www.skool.com/console-kings-8978/about?ref=251eaf9ee9df4ae5b5a8eebe6d21ac20

💸 Want to Sell Us Your Devices?
👉 https://www.resellingelectronicsforprofit.com/price-sheet

Who I Am (And Why You Can Trust This)

Started as a server at a restaurant.
Flipped my way to $10K–$20K+ months.
Licensed my system to 300+ resellers.
Host of The Phone Flipping Show.
Built and sold multiple tools used by 7-figure resellers.
$18M+/year in flipping profit across our ecosystem.

Want my help?
Finish the free training first:
👉 https://www.skool.com/resellerator-8968
Then DM me.

Winners move. Spectators watch.